Recent Projects

Recent Projects

Orangebox

Orangebox

Analysis of working patterns, productivity and wellbeing in the contemporary workplace and recommendations for improvement.


 

P&G

P&G

Developing social media strategy across a variety of products and platforms.


 

Department of Education

Department of Education

Strategies for using positive psychology in education to improve learning and engagement among students.


 

HSBC

HSBC

Developing online banking services internationally and across a range of market sectors.


 

Kingston Business School

Kingston Business School

Creating and delivering a lecture and workshop in the area of positive psychology for a masters course in human resource management.


 

Renault

Renault

Developing marketing strategies for cars in the European, Asian and North American markets.


 

Nissan

Nissan

Evaluating and enhancing new concepts for car interiors. Defining strategy for their role in international marketing.


 

Arriva

Arriva Trains

Redesigning staff rooms within railway stations for use by the company’s train crew.


 

Nectar

Nectar

Applying positive psychology to company to enhance working culture and management and employee effectiveness.


 

Royal Bank of Scotland

Royal Bank of Scotland

Online strategies for increasing sales, improving customer retention and reducing costs.


 

Metropolitan Police

Metropolitan Police

Advising on the use of psychological strategies in order to reduce vandalism, theft and violent crime within London.


 

Transport for London

Transport for London

Understanding issues faced by mobility-challenged Londoners and devising an accessibility strategy for public transport.


 

City University London

City University London

Development and delivery of a short (three week) course on positive psychology and its application to leadership, innovation and creativity.


 

Finnish Development Agency

Finnish Development Agency

Creating and delivering branding strategies for and small and medium sized enterprises in Finland.


 

Heye International

Heye International

Advising the company and its customers on future trends affecting the international glass industry.


 

International Partners in Glass Research

International Partners in Glass Research

Developing strategies for the future of the international glass bottle industry in order to direct the use of research funding.


 

Rated People

Rated People

Website redesign to optimise the matching of tradespeople with potential customers in order to maximise both trader revenue and customer satisfaction.


 

British Library

British Library

Specifying customer requirements for putting the library’s music archive online.


 

University of Derby

Derby University

Writing and presenting a series of podcasts on the subject of design and emotion for use on Master’s courses.


 

British Psychological Society

British Psychological Society

Developing and delivering a series of lectures and workshops on the subject of positive psychology.


 

HSBC

HSBC

Strategy and design recommendations for an online account chooser for HSBC customers and potential customers.


 

Brazilian Department of Industry

Brazilian Department of Industry

Strategy for using design to promote Brazilian products and services in the international marketplace.


 

Royal Society of Chemistry

Royal Society of Chemistry

Strategies for promoting the Royal Society of Chemistry to industry and research organisations and for promoting chemistry to the public.


 

Motability

Motability

Understanding the needs of disabled drivers and specifying a website to help them select a suitable car.


 

Police Force

UK Police Force

Developing leadership strategies for senior officers to facilitate effective and efficient policing.


 

Finnish Development Agency

Finnish Development Agency

Promoting Northern Finland in order to attract investment from the European Union and international businesses and research institutions.


 

Boehringer Ingelheim

Boehringer Ingelheim

Using positive psychology techniques to enhance collaboration, creativity and innovation across the company.


 

Churchill

Churchill

Specifying design requirements for insurance websites.


 

Direct Line

Direct Line

User experience evaluation and recommendations for insurance websites.


 

Autoglass

Autoglass

User requirements specification for an online inventory supply system.


 

Department for Business Innovation & Skills

Department for Business Innovation and Skills

Specifying requirements for a peer to peer service for the exchange of information and ideas among UK entrepreneurs.


 

Lloyds TSB

Lloyds TSB

Requirement specifications for international banking websites.


 

NatWest

NatWest

Evaluation and requirement specifications for international banking websites.


 

Royal Bank of Scotland

Royal Bank of Scotland

Online strategies for increasing sales, improving customer retention and reducing costs.


 

Nationwide

Nationwide

User experience specifications for personal loan application website.


 

HSBC

HSBC

Developing online tools for business owners to manage their company’s bank accounts.


 

Nationwide

Nationwide

Evaluation and development of new savings products.


 

Nationwide

HSBC

Evaluation and development of a website for creating personal savings plans.


 

Brunel University London

Brunel University London

Supervising masters projects in branding and design strategy (40 projects over 3 years).


 

Brunel University London

Brunel University London

Delivering lectures to masters students on a variety of subjects including: business strategy, social trends, branding, design strategy and positive psychology.


 

DirectGov

DirectGov

Developing avatars for use on interactive government websites that government websites which provide access to public services.


 

Brunel University London

Brunel University London

Researching how to create social value through design and creating guidelines for the ethical application of design and marketing to products and services.


 

NHS Choices

NHS Choices

Specifying user requirements for the NHS Choices website and evaluating design of the service in terms of usefulness, usability and emotional engagement.


 

Department of Health

Department of Health

Designing and implementing schemes for addressing health, fitness and wellbeing issues in the workplace.


 

Department for Business Innovation & Skills

Department for Business Innovation and Skills

Creating and implementing strategies to help UK small businesses succeed in both domestic and international markets.


 

Chartered Institute for Personnel and Development

Chartered Institute for Personnel and Development

Strategies for improving quality, productivity and job satisfaction in the workforce.


 

CEDIM

CEDIM

Creating and delivering a course on branding for the Master’s in Business Innovation program for developing new businesses in Mexico.


 

Renault

Renault

Analysis of social and market trends and their implications for the future of the car industry.


 

Home Office

Home Office, UK

Working with the police and government ministers to develop strategies for combating violent property crime.

 

 

Department of Health

Department of Health, UK

Analysing health problems among people of low socio-economic status and developing strategies for reducing health inequalities in the UK.

 

 

Nissan

Nissan

Developing a design strategy for optimising the in-car experience for both drivers and passengers.


 

HM Prison Service

Prison Service, UK

Research into the health of the UK prison population before and after release and recommendations for implementing schemes to improve it. 

  

Swiss Precision Diagnostics

Swiss Precision Diagnostics

Market segmentation and consumer profiling in the context of home-use medical products. The identification and development of market opportunities based on these. 

  

East Riding of Yorkshire Council

East Riding of Yorkshire Council

Research into health issues associated with trailer-park residents and recommendations for enhancing health provision to them. 



DfES

Pringles

Development of a framework for identifying product and market opportunities for the brand. 



Chalmers University of Technology

Chalmers University of Technology

Research into drivers and driving behaviour and use of and attitudes towards in-car technology. In collaboration with Volvo.


 

DfES

Department of Education and Skills, UK

Scenarios for redesign of the secondary school (high school) syllabus to promote flexible learning and entrepreneurial skills and attitudes.


 

Nokia

Nokia

Identifying new market opportunities created by the increasing purchase power of particular market segments and designing new products aimed at these segments.


 

Ferrari

Ferrari

Developing a set of metrics by which to judge the emotional impact of design decisions.


 

MARS incorporated

Mars Confectionery (Masterfoods)

Developing a new product offer for specified consumer segments, as well as the packaging and marketing strategy for this chocolate.



Gillette

Gillette

Identifying new market opportunities, created by contemporary social trends, and designing new products and marketing campaigns to address these. 


 

P&G

Procter and Gamble

Identifying new market opportunities and creating a process for understanding user requirements.


 

dti

Department of Trade and Industry, UK

Research into the role of design in the development of start up companies and the creation of guidelines for how design should be used at various stages of a company’s development.


 

NHS

National Health Service, UK

Creating scenarios for reform of the National Heath Service through the design of services that fit with people’s lifestyle and encourage them to seek early-stage primary care.

 

 

Siemens

Siemens

Design and marketing of mobile handsets and their interfaces in order to make mobile technology usable and compelling and to strengthen the company’s position within the US market.


 

Sunbeam

Sunbeam

Designing a range of domestic appliances to re-brand the company at the high-end of the US market in order to expand their customer base within high-margin sectors.


 

Public Transportation System, US and Canada

Public Transportation System, US and Canada

Redesign of bus interiors as part of a marketing approach to increase the ridership of public transportation to mitigate traffic congestion and to improve the quality of experience for transit riders.

 

Microsoft


Microsoft

New market development for Microsoft’s gaming division (X-Box) through the development of new games concepts and input devices aimed at underrepresented market segments.

 

 

Starbucks

Starbucks Coffee Company

Brand extension through the offer of a range of new products and services and the design and marketing of these.


 

Unilever

Unilever

Identification and execution of new market opportunities through the acquisition and re-branding of companies in market sectors with significant growth potential.


 

Philips

Philips Electronics

Identifying new markets and product opportunities within the domestic appliances sector.


 

Lloyds

Lloyds Bank

Creating a strategy to meet the banking needs of high net-worth individuals in various international markets.


 

Lloyds

Lloyds Bank

Evaluating and enhancing online marketing campaigns across a range of customer segments.


 

Shell

Shell Oil

Understanding cultural differences and their effect on the workplace and marketplace within the oil industry.


 

Samsung

Samsung

Understanding emotional requirements for smartphone use across a range of user groups and international markets.

 


Samsung

Samsung

Modelling people's values and cultural differences. Understanding the implications for consumer electronics and telecoms across international markets.

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