Patrick PhotoPatrick W. Jordan is recognised as a world-renowned expert in the area of business psychology. He is a strategic advisor to many of the world’s leading companies as well as to the UK and US Governments.

Dr Jordan helps companies and organisations to perform at their best and to meet their customers' needs in an effective, innovative and engaging way. 

Patrick has lectured at seminars, conferences and corporate events all over the world demonstrating simple and powerful techniques for understanding customers and creating market leading products, services, brands and marketing campaigns.

He has a PhD in psychology and has had a distinguished professional and academic career.

Some of Patrick W. Jordan’s milestones:

  • Advisor to many of the world’s leading companies including: Starbucks, Microsoft, Samsung, Gillette, Shell Oil, P&G, Unilever, Siemens, Philips Electronics, Sunbeam, Nokia, Ferrari, Renault, Nissan, HSBC, Lloyds, Royal Bank of Scotland, NatWest, Direct Line, Churchill, Motability, Traidcraft, Goodwood, Autoglass, Arriva Trains, Ardaugh Glass, Heye International, Mars Confectionary, Pringles, Capita and American Seating
  • Policy advisor to UK government in a variety of areas including: business and innovation, education, crime and policing, health, transport, social security
  • Over 100 peer reviewed scholarly publications
  • Author of 8 scholarly books on the psychology of design and marketing
  • Author of European top 10 bestseller The Golden Rule
  • Author of The Principles of Success
  • Lectured in over 50 countries all over the world
  • Developed the Five Principles of Success based on the world’s most extensive study of the positive psychology literature
  • Winner of numerous professional and business excellence awards
  • Awarded the Nierenberg Chair at Carnegie-Mellon University, the most prestigious academic appointment in its field
  • Awarded academic chair at the University of Leeds
  • Awarded honorary academic chairs at University College London, City University London, the University of Surrey, Coventry University and Loughborough University
  • Professor of Brand Strategy at CEDIM, Mexico
  • Guest lectureships at many of the world’s leading universities and academies including: University of Cambridge, University of Washington, The Smithsonian Institute, Korean Advanced Institute for Science and Technology, University of Rio de Janeiro, Royal College of Art, University of Bath
  • PhD in psychology from the University of Glasgow
  • Elected Full Member of American Psychological Association
  • Awarded UK Armed Forces Veterans Badge by Ministry of Defence for service in British Army and Royal Navy Reserves
  • Diplomas (level 3) in Life Coaching and Neuro-Linguistic Programming
  • Awarded Fellowship of the Royal Society of Medicine for work in the area of positive psychology
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