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Latest News

Honorary Chair, Coventry University

Patrick has been awarded a Visiting Professorship at Coventry University.

Patrick is co-supervising a PhD, being carried out by Milena Kukova, that looks at people’s emotional reactions to car design, the role that it plays in purchase decisions and the long term enjoyment of ownership.

He is also aiming to collaborate with colleagues on research projects in the areas of vehicles and driving.

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