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Masterclass: Positive Psychology in Business, Monterrey, Mexico, 14, 15, 16 July 2017

Patrick will be teaching a masterclass 'Positive Psychology in Business' at CEDIM in Monterrey, Mexico. The class will take place in July 2017.

Here is a summary of the class:

"Positive psychology is the science of why some people and organizations are more effective and successful than others. It is currently the most heavily subscribed course at Harvard Business School.

Understanding positive psychology enables us to maximize the performance of organizations and individuals in terms of productivity, quality and innovation. It enables businesses to meet the needs and desires of customers through creating products, services, brands and marketing campaigns that connect with them both practically and emotionally.

In this Masterclass we will look at the key principles of positive psychology. Numerous examples and case studies will be given demonstrating how applying the principles has led to business success. There will also be a variety of group and individual exercises which will give participants the tools they need to apply the principles in their own organizations and careers."

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