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Masters in Business Innovation

March 2011

This month, Patrick will be delivering the first half of his module on Branding to the Masters of Business Innovation course at CEDIM in Monterrey, Mexico.

 

The module will look at how some of the world’s greatest brands achieved their status and at how other companies can learn from this in order to establish their own credentials in the marketplace.

 

Patrick said, “CEDIM have established themselves as probably the leading institute in Mexico with regard to innovation and business. I look forward to the opportunity to work with the course participants on this subject. It is a highly interactive course and many of the participants have extensive experience in this area. I anticipate that we will all be able to learn from each other and gain valuable insights into how to create engaging and successful brands within the international marketplace.”

 

Patrick will return to CEDIM in April to deliver the second half of the module.

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Chartered Institute for Personnel and Development Talk, 22 March 2011

March 2011

Patrick will be giving a talk on the Principles of Success to members of the Chartered Institute for Personnel and Development (CIPD) on 22 March.

 

The event will be taking place at Buckinghamshire New University in High Wycombe.

 

Patrick said, “The CIPD is a very proactive organisation and I am delighted to have been invited to speak to them on this subject. The principles that will be outlined in the talk are based on the findings of positive psychology, a scientific discipline which uses rigorous methodology to understand why some people achieve outstanding success in their careers. I am very much looking forward to sharing these with the audience.”

 

For more details of the event and to book a place, click here.

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Human Factors and Quality of Life

March 2011

Patrick has written an article for The Ergonomist magazine to support his keynote speech at this year’s Ergonomics and Human Factors Conference, which will be held in Lincolnshire, UK in April.

 

He said, “Quality of life is a very hot topic at the moment and quite rightly so. Human Factors is a discipline that has always been dedicated to improving people’s well being, so I am very pleased that the Institute of Ergonomics and Human Factors has invited me to talk on this subject.”

 

For more information about the conference and to book a place, click here. Patrick’s article can be downloaded here.

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